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State University of New York Albany

Globalisation and Culture ACOM 465

© Dr. Terrell Neuage August 2003

updated Thursday October 9, 2005 1:48 PM



Thanks for being in the class.






Fall 2003

 GRADES   Thursday, December 18, 2003 2:25 PM





Department of Communication, State University of New York, Albany.






Course: ACOM 465 Intercultural Communication

CLASS: TTH 05:45:00 PM - 07:05:00 PM SS 116 Lecturer T. Neuage

OFFICE: SS 386   Hours: Tue – Thur 9-5  Phone 442-2604

E-mail: neuage@albany.edu


Cover photo: Segregation at McDonalds. Women queue on the left section. Men on the right. May 2000. Riyadh, Saudi Arabia. © Copyright Photograph by Dafydd Jones 66 Stockwell Park Rd. London SW9 0DA Tel 020 7733 0108 http://www.dafjones.com/





Globalisation definition. 2

Required viewing. 2

1. What this course is about 2

2. Attendance Policy. 4

3. Grades. 4

3. Assessment 4

A) Weekly e-discussion Due each Friday 5 PM. 4

B) Weekly Reading DUE each Thursday 1 PM. 5

C) Journal DUE WEEK 6 and 11. 5

Journal presentation guidelines: 6

Journal grading. 6

D) Group presentation DUE WEEK 12 - 14. 6

4. Course Expectations. 7

5. Weekly Reading. 7


Week 1 Introduction. 7

Week 2 Culture and multiculturism.. 7

Week 3 Globalisation. 7

Week 4 Individuals, Groups and Corporations and Globalisation. 7

Week 5 The Media, History of writing. 7

Week 6 Gender and globalisation: more or less rights for women?. 7

Week 7 World music. 7

Week 8 TOPIC: World sports and world foods. 7

Week 9  The Internet and Cyber Identities. 7

Week 10  Television and movies how the world sees each other. 7

Week 11 The virtual university. 8

Week 12 Beliefs. 8

Week 13 Digital Resistance – the anti-globalisation movement 8

Week 14. 8

Week 15. 8

6.  Referencing Guide. 8









Two places for information: This is updated and online at: http://se.unisa.edu.au/gc.htm go the week we are in and the material will be online and also on WebCT for this course.


Globalisation definition

An email from Manila...,

Date: Sun, 11 Aug 2002 21:08:49 -0700 (PDT)


From: yas sutaria

>Question: How to define globalization?

>Answer: Princess Diana's death

>Question: How come?

>Answer: An English princess with an Egyptian boyfriend crashes in a French tunnel, driving a German car with a Dutch engine, driven by a Belgian who was pissed on Scottish whiskey, followed closely by an Italian Paparazzi, on motorcycles, treated by an American doctor, using Brazilian medicines! And this is sent to you by a Filipino, using an American's (Bill Gates') technology which he stole from the Taiwanese.


Required viewing

There are several videos used in this course. These are on hold at the library for this course. Several sections will be viewed in class and some will be put online to be viewed to answers essay questions. Other segments will be referred to in the weekly guide. You will need to look at our site each week to know when the tapes are available.


Global Insights 4.



1. What this course is about

‘Globalisation and culture’ is a large topic. This course will examine and discuss different aspects of cultural change as technology has increasingly influenced our lives. We will also consider migration/immigration and “brought-in” cultures, beliefs and languages and how we are changing because of these influences.  In our exploration we will try to step back from our own personal world-views as much as possible, though much of the material will necessarily be presented from a Western English speaking perspective. We will discuss various cultures but we will focus mainly on how Western society is currently influencing the world. And conversely how much our culture is being influenced by other cultures.


The need to expand, learn and share ideas has been with us as long as life has existed. Expansion has been embraced as well as being met with resistance. Whether we see this as conquering, colonization, social-evolution or education depends on one’s perspective.


We will cover topics as diverse as music, money-exchange, foods, gender, beliefs, communication and sports.  Our emphasis will be on technological change, which has positive and negative effects on cultures and our own lives. Through viewing and reading sources such as video, Internet and journal readings it is hoped that you will be able to formulate a personal informed view of globalization. This course is expected to encourage an active approach toward these issues and to provide you with new information with which to evaluate these issues.


At the end of this course you should have an understanding of cultural issues currently debated in contemporary society. Several perspectives will be presented and of course none of them are the correct model for everyone.  You may disagree with some of the content, and this will be welcomed. For example, several of the videos shown are from ‘Global Insights’ (http://www.skatv.org.au/skatv/) a series of videos, some which are subversive. These are from Australia and show protest activities worldwide that are meant to disrupt corporate globalisation. Alternatively, you may agree with issues of globalisation and view it as a necessary force of good. Personally I believe there are both positive as well as negative aspects to globalisation just as there are aspects of sharing and introducing cultures there is the possible destruction of cultures.


From the start I wish to emphasize that globalisation is not Americanisation. Much of what is presented in various western sources would lead one to believe it is America’s impact on the rest of the world that is globalisation. America’s impact on the world is significant; however other culture’s impact on America is also significant. Is the world in the process of homogenization or is there cultural dominance by but a few countries is one of the questions we will answer in this course.


This course is planned to encourage you to bring some of your own experiences and world-views to the course and for you to take responsibility for your learning. We will be working in cluster groups on Thursday and our Tuesday classes will be as interactive as possible. More of this will be discussed in the next section of this guide.

2. Attendance Policy


Class attendance will thus be taken each Tuesday and Thursday at the start of class and students are encouraged to come to class prepared and participate fully. Two-percent will be deducted from the final grade for each class missed that does not have one of the two excuses:


Ø      Illness, Absence must be verified by my sighting, or the Office of Undergraduate Studies stating that they have received appropriate documentation of an original copy of a medical excuse. (I do not want to know the nature of the illness, only a note stating you were unable to attend class that week signed by a doctor with his or her number on it).


Ø      An emergency, I must have a letter from the Office of Undergraduate Studies stating that they have received appropriate documentation.



For university policy, go to the Undergraduate Academic Policy Reminders Page: http://www.albany.edu/undergraduate_studies/policy_reminders.html


3. Grades

A  100-94.5            A- 94.4-90.5
B+ 90.4-87.5          B   87.4-83.5         B- 83.4-80.5
C+ 80.4-77.5          C   77.4-73.5        C- 73.4-70.5
D+ 70.4-67.5          D   67.4-63.5        D- 623.4-60.5

3. Assessment

Allocation for this course is three-hours outside of class for each hour in class. You should allow eight to nine hours per week for this course outside of class.


Your assessment for this course will be made up of these three components:


1)     Weekly Readings   30%    DUE WEEKLY each Thursday. These are short essays and will receive 1-3 points for each one. (10 weeks times 3 points. Estimated time for reading and viewing of material is three-hours per week.  One point will be lost if the assignment is not handed in Thursday.)


2)     Weekly Discussion 20%    DUE 5 PM Friday each week.


3)     Journal                      20%    DUE Tuesday, October 16th, WEEK 7 (10 %) and November20th, WEEK 12 (10 %). Eight weeks times 2.5 points each equals 20 points/percent. Estimated time for finding and writing up material is three-hours per week.


4)     Tests                           15% Three tests @ 5% each



5)     Group presentation 15%  DUE Thursday November 21 and December 05. Estimated time for preparation is two-hours per week. 


A) Weekly e-discussion Due each Friday 5 PM.


Beginning with week three (September 17th) and for each week until week 13th you will be required to contribute to our online discussion group. THE URL FOR THIS WILL BE GIVEN IN CLASS IN WEEK TWO. Marking will attract two points: one point will be a result of saying anything on the topic and one extra point will come from responding to something someone else said. This will mean that you will need to return to the bulletin board later in the week. The question for the week will be posted each Monday AM, and will be based on the weekly topic. My suggestion is that you answer the question early in the week and return to the discussion board later in the week and read what your peers wrote then write a response to what they said. For example:


COM378 Discussion Board: Read a Post

Topic: Week Three: Discuss in two-three sentences something you did this week that was a result of globalisation -

Subject:  Nike shoes into trash

Author:   neuage (Terrell.Neuage@unisa.edu.au)

Posting Date:  8/28/2002 9:17:55 AM

Message: This week I had a gut-full of participating in the sweat factory practices of multinational companies who exploit Third-World countries so I can look as kool as other people my age and cleaned out my closet and drawers only to realise I would be lecturing in the nude this semester. After a re-think I discovered I was helping employ people who had no income by buying a new set of clothes at the Gap.


Title   RE:Nike shoes into trash

Author  terrell

Date 8/28/2002  9:23 AM

Subject:  RE:Nike shoes into trash

Author:  terrell (neuage@albany.edu)

Posting Date:  8/28/2002 9:23:23 AM

Message: Your reasoning is really faulty. Should I pay you one dollar a day whilst you work a 12-hour day in horrible conditions and then deduct 95-cents of that so you can use the loo twice a day so you can look ‘kool’? I think it would be better if you sent people in Cambodia a television so they can watch the World Series than to abuse them with sweatshop work. Now that is globalisation at work.


B) Weekly Reading DUE each Thursday 1 PM.          


Total mark for the semester for assignment one is 30%


Each week there will be required readings or activities. These will be available a week in advance. For example, readings for WEEK TWO (September 10-16) will be available online beginning September 02. Each week there will be several questions relating to the required reading or online viewings. You will need to answer these questions and hand your answer up at the beginning of the Thursday class of the week they are due.


Marks will be awarded in this segment as follows:


Questions answered satisfactorily each week, handed up in time (see above)  /33 (Each week 3 marks can be earned). Two points will be for answering the questions and one extra point for answering the questions extremely well! MISSED ASSIGNMENTS CAN ONLY BE ACCEPTED IF THERE IS A DOCTOR’S CERTIFICATE


C) Journal DUE WEEK 6 and 11    


Due Date: Tuesday, October 16th (Journal Part 1) and Tuesday, November 20th  (Journal Part 2)


Total mark for the semester for assignment two (journals) is 20%


Your journal will cover an eight-week period beginning with the second week of classes, September 09 (the week being from Sunday to Saturday) through to November 02. The week of November 03 to 09 you will have to format your journal to hand up at the beginning of class on Tuesday, November 12th. The journal must be done on a weekly basis, as the date of the material used will coincide with the week of the entry as explained below.


Your journal will be a weekly record of current topics on globalisation. Each week, beginning with week two (September 08) of this semester, find something that mentions or references globalisation. It can be an article from a printed source such as a newspaper or magazine or a story on television or from the Internet. The story could be about how different culture’s menus are appearing in your local deli. It can be a story on world music, the World Bank, or on the exploitation of the Third World to manufacture goods bought in your local shop. There is rarely a day that goes by where something about how cultures are mixing with business, ideas or world events is not discussed.


For your journal, cite the article correctly (see example below), then  type the first paragraph or two if it is a print or Internet story.  If it is from television or radio, cite the source correctly then outline it briefly. What is important is that the story is from the week of the entry and that the source is noted. Following the title and a synopsis, you are to write your own thoughts on the story. There are no right or wrong answers but you need to give a reason for your views of the story. Each journal entry needs approximately two hundred words.  For example:




Jameson, Tonya. (2002) Hip-hop rediscovers its political punch, Albany Times Union, August 25, 2002, p.15. 


‘ Hip-hop culture has infiltrated entertainment, shaping how we dress, talk and see the world…


As this story shows, hip-hop has been a global voice of youth for the past decade. The youth ‘culture’ has embraced several aspects that are associated with hip-hop such as music (rap), art (graffiti/piecing), clothing and world-views. For example, in Australia….



Your weekly entry could be about music such as how hip-hop music has become a point of protest for youth throughout the world much as folk music was in the 1960s. This specific topic on youth music and protest will be addressed in week seven. It could be about sports. For example, I have a son who was born in and grew up in Australia which is a cricket and football (Aussie-rules) mad country but he played baseball and is now a pitcher in the Los Angeles Dodgers organization. Baseball is a minor sport in Australia so this could be an illustration of how sports are globalised. In other words your weekly entries can be on what interests you as long as it was in the news that specific week. I would suggest using different sources for your journal entries such as, one week you may decide to use an article from a newspaper and another week a story from television or the Internet. THIS NEEDS TO BE DONE EACH WEEK AND SHOULD NOT TAKE MORE THAN ONE -HOUR PER WEEK.


Weekly marking for your journal (5 marks per week) will be based on the following formula:

Journal presentation guidelines:


  1. Word processed! If you use a picture such as a cartoon to illustrate your journal entry for a particular week or in your essay it may be pasted in.
  2. Put your full name in the header of each page and PART ONE.
  3. One and a half space with appropriate citations and reference pages. See: ‘How to Cite Bibliographic Entries and In-Text Citations Electronic Sources MLA Style’ at the end of the guide for this course or use the library resources.
  4. Printed on one side of the page only.
  5. Written in an easily readable font (e.g. New York, Times Roman) and in a 12-point font.
  6. Spell and grammar checked and proofread.
  7. Numbered at the bottom of each page.
  8. Given a properly filled in cover sheet to be used as the first page of each assignment. Photocopy the last page of this course information booklet.
  9. Stapled in the top left-hand corner.

Submitted by the deadline. Minus one-half point for each day late.


Journal grading


Your journal grade will represent 32 percent of your final grade (Part-one will equal 16 percent) and will be made up as :


1)     One-half-point for the weekly entry cited properly,

2)     One-half-point for presentation according to the above criteria,

3)     Adequate discussion will be worth one-point,

4)     a well-developed discussion with the reason for your view will be worth two-points, 


Part One is due Thursday October 16th, WEEK 07.


After four weeks, on Tuesday, October 16th the first four weeks of your journal will be due. You will receive it back the following Tuesday (October 21th) with your grade for the first half of your journal.


Part Two is due Tuesday, November 20, WEEK 12.


D) Group presentation DUE WEEK 12 - 14


Presentations will be done between Thursday November 20 and (Week 12, Thursday November 28 school is closed) December 02.


Thursdays the class will go into cluster-groups. The weekly group-session provides an opportunity to discuss the issues and concepts raised in the Tuesday lecture and in the readings and viewings for the week as well as exchanging entries in your journal.


These groups will be formed on our first Thursday together and will be made up from the enrollment sheet. Doing this gives interactivity in the class that may be different than if individuals picked their mates for the group.  The groups will have approximately five students in each.


One of the aims of the cluster group sessions is to maximize the use of your time. Working as a small group often makes it easier to get involved in class discussions, rather than struggling for airspace in our class of 45 or so students and helps with the speaking out in a new setting.


Each cluster group will make one presentation within the broad areas that are indicated in the study guide on either Thursday November 21 and December 05.


Presentations can be formal or informal, depending on the style with which your group feels more comfortable. They can be as simple as generally introducing the topic with each member in the group presenting material, such as a video or music. Your group may present a drama or video to illustrate your group’s work. Marks will be based on the group presentation and will be one-half peer-assessed: each student will be given a list of each group and each individual in it and will be expected to give marks on different areas of the presentation. The peer-assessed marks will equal 25% and my marking of each student will equal 75% of the presentation (which is worth 27 percent of your final grade). Marking of it will be discussed later in the course.


I expect your group presentations to extend beyond the original texts by introducing evidence of wider research, and using examples to illustrate the theoretical concepts that are discussed.


4. Course Expectations

It is a minimum requirement for this course that you attend and participate in all Tuesday lectures and Thursday groups as well as do the three assignments above. 


This course encourages independent research and it is a minimum expectation that you spend at least 8 hours per week outside of class for weekly-readings, assignments and sourcing current events on globalisation for your journal.

The expected outcomes for students who successfully complete A COM 378T 1326 are:

5. Weekly Reading


You will locate and access readings each week by going to the week of the class. All readings and viewings will have links to theURL. Readings must be completed before the Tuesday class, as you will need to be prepared to discuss issues from the readings in both the Tuesday lecture and Thursday group discussions.

Note: Because of the fluidity of the Internet the article may not be available the week it is due to be read. Therefore, it is imperative that you go to the reading for the week the week prior to its due viewing.



Week 1 Introduction

September 02 - 06

Go to: http://se.unisa.edu.au/gc/week_1.htm


Week 2 Culture and multiculturism  

September 07 - 13 http://se.unisa.edu.au/gc/week_2.htm


Week 3 Globalisation

September 14 – 20 http://se.unisa.edu.au/gc/week_3.htm


Week 4 Individuals, Groups and Corporations and Globalisation  

September 21-27  http://se.unisa.edu.au/gc/week_4.htm


Week 5 The Media, History of writing

September 28-October 04 http://se.unisa.edu.au/gc/week_5.htm


Week 6 Gender and globalisation: more or less rights for women? 

 October 5-11 http://se.unisa.edu.au/gc/week_6.htm


PART ONE OF YOUR JOURNAL IS DUE Thursday 16th October (in this weekly are the guidelines for your presentation) WEEK 06. There is no journal article due for this week, use this week to format your journal.


Week 7 World music 

October 12-18 http://se.unisa.edu.au/gc/week_7.htm


Week 8 TOPIC: World sports and world foods

October 19-October 25 http://se.unisa.edu.au/gc/week_8.htm


Week 9  The Internet and Cyber Identities 

October 26-November 1 http://se.unisa.edu.au/gc/week_9.htm


Week 10  Television and movies how the world sees each other

November 2-08 http://se.unisa.edu.au/gc/week_10.htm


Week 11 The virtual university

November 9-15 http://se.unisa.edu.au/gc/week_11.htm


Week 12 Beliefs

November 16-22 http://se.unisa.edu.au/gc/week_12.htm


Week 13 Digital Resistance – the anti-globalisation movement

November 23-November 29  http://se.unisa.edu.au/gc/week_13.htm


Week 14

December 01-06 http://se.unisa.edu.au/gc/week_14.htm


Week 15

December 09 http://se.unisa.edu.au/gc/week_15.htm


6.  Referencing Guide









(to be copied and attached to your journal for presentation)


A COM 378T 1326


Globalisation and Culture

Fall 2003






Student name: __________________________________________________________



Journal Assignment (Part 1 or 2)_______





Due Date: /  /03


Date of submission:  /  /03



I declare the following to be my own work, unless otherwise referenced





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