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Trimester Two

Theme for Trimester Two is advertising. Software we will use: Photoshop, Dreamweaver, Word, Excel

news stories from trimester two BIAS IN the media #bias

* Essential Questions: Why do people advertise products? What techniques do advertisers use? How can we identify them?
* Content: ADVERTISING *Uses of advertisements *Common themes in advertising *Product Placement
* Skills: To become familiar with advertising techniqes. To think critically about how media messages are constructed.
* Assessments: Students write a timed essay based on an advertisement they view. Students take a quiz on the 'techniques of persuasion'. Students create a webpage on media techniques.
* Resources: Files in Media Literacy Folder (in the Grade 8 Advertisement folder)

Daily Behaviour = three points each class if there are no infractions: infractions = - 2 points for interruption or talking when I am, - 3 points playing games and - 5 points for touching someone else's computer.

http://www.mogulus.com  http://www.mogulus.com/dwightschool   http://www.mogulus.com/2012

FEBRUARY 2008

  TUESDAY February 12th - DAY 5
1. Sign up for Activities
2. Rubric for advertising grade

  FRIDAY 8th - DAY 3 continue with ad and look at webtv

MONDAY FEBRUARY 4TH - DAY 5 Using Indesign Template make a brochure for your product. Choose one from the four templates. One person in your group does one side or two columns and the other person does the other side. Replace the title with your prouct name and images and script.

THURSDAY 31ST- DAY 3 Finish logos and write your primary slogan - view this site on slogans and wikipedia and top ten slogans of the century. View seven basic steps in planning the ad campaign.

FRIDAY 25Th - DAY 5 Assembly Day Period 1 8.40 - 9.15

Work on logo in Photoshop and slogan.

First part of class will be demo on Photoshop created Logo. Start with the tutorial " Logo making" (another tutorial for logo making), also see Lesson one in Photoshop in our text book "The Desgin Collection Revealed"

WEDNESDAY 23rd - DAY 3 

1. The 'Narrowcasting' Future - answer in Moodle.
2. Work on logo in Photoshop

FRIDAY 18th - DAY 1

1. Moodle MYP Survey

= WEDNESDAY 16Th - DAY 5  - The “Narrowcasting” Future - answer in Moodle. Work on logo in Photoshop

TUESDAY 8h - DAY 5 - 18 minutes > The Persuaders video part four The Science of Selling. Answer the questions in Moodle. Copy into your Dreamweaver folder for tri2. Begin brainstorming your project and start notes.

DECEMBER 2007

Friday 7th - DAY 6
5 minutes > Handouts for essay questions.
15 minutes > The Persuaders video. We will watch the third section "The Times They Are A-Changing".
Answer the questions in Moodle - ten minutes.
Copy and paste your responses in Moodle into your tri2 > persuaders folder as 3. Be sure you have done the same for 1 and 2.

WEDNESDAY 28th - DAY 5
5 minutes > Handouts.
15 minutes > The Persuaders (notes) We will watch the first section "A High Concept Campaign".
Answer the questions in Moodle - ten minutes.
Dreamweaver > create a folder "tri2" in your site-folder and create an "index.html" page. Create another file "advertisement" and make a link in your advertisement page to your "home" page which should be in your site folder.
MONDAY 26th - DAY 3 This is trimester two - however I will put your grades in this afternoon giving you today to finish. See your score so far from the spreadsheet I will show in class.

Newspaper stories: (this is from our Moodle sites) **** foreign newspapers

Attach your word document (media1.html) Click Browse below... attachment

And as well copy and paste what you wrote as a reply to this:

1. What is mass media?
2. What are some important issues that involve mass media?
3. How can mass media affect the public’s thinking and behavior?

Do not look up anything on the Internet - this is solely what you think at this point. We will revisit and add to this after our investigation into mass media. There is no right or wrong answer. Write a paragraph or two on each item.

You have your assigned country no one else can trade swap or choose another.

Look up your country - make friends with it, as you will be working with this place for a few weeks. For today; there will be these introductory things for you to discover. What we will be looking at is the media reportage in these countries and how they compare to the media reportage in the U.S of A.
news seller in Newspaper seller in Timor-Leste

1) What is the name of the main newspaper that is in English and that is accessible on line from your country? (For example, “Jornal Nacional Diáro” is the smallest and youngest of Timor-Leste's three daily newspapers, but it's one of the brightest and gutsies. Look at this- “Hoje, o Timor-Leste livre e independente, é um espaço territorial onde as pessoas vivem ou com medo, ou com desconfianças ou com acusações”… brilliant huh?)
2) What is the main story for today from your country (For example, SWAZILAND: Water crisis threatens economy Swaziland's continuing water crisis is jeopardising more than just food security: foreign investors are threatening to pull out, and employment opportunities, already scarce, are quickly drying up too.
3) How is the story you chose being reported? Is there a government position on it or is being reported by a foreign journalist?
4) Find a story that is being reported about the USA. Does the story sound pro USA or anti USA?
5) Why does the UN need another member? (See http://www.tcsdaily.com/article.aspx?id=101007C). Do not copy and paste the answer but read then write it up in your own ‘spark of genius’ type of way.

Using one story (the top news story would be best) copy and paste the story into your spreadsheet, then find an article on the story in an American newspapers such as the New York Times online, a British on line media such as the BBC and a story from the Indie News (Indy News is independent journalist writing worldwide. Finally, see if your stories appear in the conspiracy online news source Rense.com and on the online headline grabber Drudge Report. You may find a story by searching the Western Media on the Drudge Report page drudge or search the Drudge Report > ojoijlk. Then write a summary with how you perceive these stories being told in Moodle. ALTERNATIVELY IF YOU CAN NOT FIND A STORY FROM YOUR COUNTRY THAT IS AVAILABLE IN THE OTHER NEWSPAPERS ABOVE TAKE THIS STORY: "Iran and nuclear weapons development" from an Irianan paper and compare it as above to others and put them in your spreadsheet similar to below. [Here is a recent BBC story, Here is another news story - "IAF Train Intensively for Iran Strike with Mini-Nukes"] from the Lebanese Communication Group.
uk

SEE IF YOU CAN FIND ONE OR MORE BIAS IN YOUR COMPARISONS using the below

How to Detect Bias in the News from Center for Media Literacy. Online http://www.medialit.org/ viewed November 12, 2007.
Every news story is influenced by the attitudes and background of its interviewers, writers, photographers and editors. Most bias in news stories is not deliberate, but media literate readers are tuned in to the following factors that allow bias to "creep in" to the news:

1. Bias through selection and omission. An editor can express a bias by choosing whether or not to use a specific news item. Within a given story, some details can be ignored, others included to give readers or viewers a different opinion about the events reported. Only by comparing news reports from a wide variety of outlets can this type of bias be observed.
2. Bias through placement. Where a story is placed influences what a reader or viewer thinks about its importance. Readers of papers judge first page stories to be more significant than those buried in the back. Similarly, television and radio newscasts run stories that draw ratings first and leave the less significant for later.
3. Bias by headline. As the most-read part of a newspaper, headlines can convey excitement where little exists. They can express approval or condemnation. They can present carefully hidden bias and prejudices.
4. Bias by photos, captions and camera angles. Pictures can flatter a person or make them look unpleasant or silly. Which photos a newspaper chooses to run can heavily influence the public's perception of a person or event. On television the choice of visual images is often more important still. Captions and the narration of a TV anchor or reporter are also potential sources of bias.
5. Bias through use of names and titles. In many places around the world, one person's "terrorist" is another person's "freedom fighter."
6. Bias by choice of words. The use of positive or negative words with a particular connotation can strongly influence the reader or writer.